We know all about SEO and its absolute necessity to grow and expand our online businesses, right? This is what most business owners think. But these business owners become confused when told that in addition to the regular SEO, which is also termed as international SEO, there is another SEO exercise called local SEO. What the hell is this SEO and which one should you choose when operating a small business? This is a question that you need to answer before hiring the services of an SEO company to improve the ranking of your business.
Understanding the difference between international and local SEO
The difference between the basics of international and local SEO is minute. Both cater to the same objective of improving the visibility of the URL in search engines. But where international SEO overlooks or ignores the local aspect, local SEO focuses and emphasizes on this aspect. There can be no two opinions about the fact that more than 90% of the customers first carry out a search on Google and other search engines to compare prices and features before moving out and buying things in their local market.
It is basically the reach of your business that you desire
Suppose you are selling sanitary products and own a retail shop in your area. Of course, it is your desire to have your website among the top results of Google and other search engines of your target5 group of customers. But you should be more concerned with the results that show up when people in your own area carry out a search using the same keywords. This is where local SEO scores over international SEO. Does your URL retain its supremacy when people add the name of your type of business in their search? This is where local SEO comes into the picture. Tenfold Growth Ltdin London is a company that specializes in both local as well as international SEO and provides excellent services after analyzing the needs of the local business owner.
Global SEO to reach out to customers all over the world
Global SEO is a must for your business even if you are operating it in one corner of the world. This is if you have a desire to grow and expand your business without any frontiers. Global SEO helps in improving the visibility of your website. It helps in improving the ranking of your URL in Google and other search engines. This allows you to get a high number of visitors to your website which is good for higher sales and higher profits. Tenfold Growth Ltd is a company that guarantees a high ranking for your business in Google in a short time period with the help of their SEO techniques. You can hire its services if your aim is to increase the visibility of your website in various search engines.
Understand the nature of service and choose SEO Company accordingly
If you own a garage or a laundry service, you must have realistic expectations form the business website you have made to support your business. While it is good to have a high ranking website, you know that your target group of customers comes from nearby areas at the most. You have to lure these customers so that you can beat your competitors. The best SEO to attract customers from local areas is to make use of local SEO on your website. You can make sure that people in your area see your service among the top results when they look up on Google. But for this to happen, you have to contact a specialist who knows all about local SEO and the needs of your business in a particular area.
When to target local and when to target global SEO?
As explained earlier, local SEO is the answer to your problem of competition in your area of operation. You have to vie for the same slice of the pie as all businesses cater to the same people living in an area. This is when you need to utilize local SEO on your website. The more your business grows and the more you reach out to people living in far off areas, the better it is for you to utilize global SEO. However, often it is a clever mix of local SEO and global SEO that is required by a business operating in a small area. You need to find a company that knows what to do depending upon your needs and the reach you want in terms of customers. Tenfold Growth Ltd is the most popular and respectable name in the world of SEO. You can contact the company and explain your needs to help them devise a strategy for search engine optimization. Tell them your priorities and the company will do the needful for you in terms of the mix of local and global SEO.