There’s an old saying that dates back to the invention of marketing that says, ‘Content is King’, and when it comes to capturing consumer attention, it couldn’t be truer. Content is extremely vital as it creates your brand identity and introduces you to your consumer audience.
Content allows you to define your brand and its vision, and tell a story that inspires your targeted consumers, and encourages them to invest in your products and services. Creative content that is inspiring, informative and encouraging cements your growth and brand identity and promotes your product lines and services.
Creating subpar and excellent content is not easy, but it isn’t exactly rocket science either. It simply requires three crisp and vital ingredients: creativity, originality, and inspiration. You need to deliver content that engages and inspires your consumer audience to connect with your brand and add your products or services to their lives.
In this article, we will walk you through the cardinal rules of creating immersive and creative content to capture the attention of your potential and existing consumers.
Let’s get started, shall we?
Creativity is Key
Mundane and boring content, be it written, visual or videos, will not garner much attention as it has nothing to offer to the audience. Social media users are flooded with all kinds of entertaining, informative and funny content, which floods them with variety and very little time to watch all of it. This, in turn, makes them picky about which content they should choose to value their time.
This creates a highly competitive environment for brands to capture the attention of an audience that has been flooded with content. Therefore, creativity is the most vital tool to incorporate into your campaign. Instead of long and boring informational videos or mundane blogs, offer your consumer a funny or inspiring video that introduces your products or services.
Spice things up with fun content, offer them comic relief, some behind the scenes action at your workplace, or a powerful story that resonates with your brand identity. Influencer marketing and immersive destination campaigns are some other strategies to get creative with your content.
Be an Original
Plagiarizing, no matter how subtle your imitation is, always gets caught in the digital realm. It is important to stand out in the sea of content with ideas and narratives that are original. Consumers will not respect your marketing campaign or share your videos and posts until and unless they offer uniqueness and originality.
It is important to set yourself apart in the online market and stand out amongst your competitors. Originality is the aspect that allows startups and small businesses to carve out a niche and penetrate the industry with a bang. An original campaign that goes viral due to its exclusivity and uniqueness is the most powerful thing that can help your brand carve out its place in the industry. Therefore, it is important to prioritize uniqueness and create a campaign that sets itself apart with its originality.
Inspiration & Information
Never bore your consumer audience with lengthy and boring information that will probably drive them towards yawning and boredom. The trick is to offer information disguised as inspiration. You need to focus on encouraging and inspiring your consumers, without making them realizing you’re marketing your products or services.
The trick here is to create content, be it imagery, videos or blogs, which resonates with their everyday life and challenges. Inspire them to chase their fitness goals, try out a new Italian restaurant, go for a rejuvenating spa weekend or pay heed to their awful backaches with a product that truly works for them.
Aligning with Digital Trends
The digital arena is constantly advancing and innovating, and businesses are under constant pressure to keep up with these innovations to stay ahead of their competitors. To target the digital-savvy consumers, it is important to deploy all modern digital tools and strategies. You must penetrate the digital realm through all popular and new digital platforms, social media tools and accessories.
From Facebook and Instagram Live to YouTube stories, and social media shops. It is important to capture all new trends and add them to your marketing campaigns. Being left behind in the race of constant innovation will only make you disappear. Consumers adore brands who keep up with trends as it gives them an aura of exclusivity.
Resonate with your Audience
Last but most certainly not the least, it is important to create content that revolves around your consumer audience and captures their inherent, innermost desires. You need to understand what your targeted consumers seek and what’s missing in their lives. For instance, if you’re running a gym or a yoga studio, brush upon the drawbacks of physical inactivity and the struggles of staying fit. The trick is to be as relatable as possible!