Businesses are always looking for innovative strategies to expand their profitability and penetrate new markets by attracting scores of new customers. However, the most effective marketing strategies are ones that require little investment and prove immensely advantageous. Podcasts are one such strategy, and they are a formidable medium to give your brand a powerful voice.
With a few carefully curated and interesting episodes, you can build an audience for your podcasts and cement your brand identity as an influencer and seasoned expert within your local industry. You can grow your consumers and enrapture an audience from across the country or even the world.
If you manage to captivate your audience, regale them with inspiration stories or empower them with information, the phones will ringing off the hook in no time! In this article, we will walk you through the benefits of starting a podcast to promote your brand identity and humanize your business.
Here, take a look:
Podcasts attract an Audience
A survey conducted by Bredin, a research firm, reveals that 65% of small business owners tune into podcasts at least once a week, while 39% listen to them regularly. They are an excellent medium to expand one’s audience base and reach out to targeted listeners.
If your industry associates a higher value with customer engagement, a podcast is one of the most effective marketing tools to educate and empower your audience. Podcasts are particularly beneficial for gaining a competitive edge in legal, corporate, financial and real estate industries.
Podcasts humanize your brand and give you’re a competitive edge in marketing by creating a powerful voice to influence your clients. Establishing one-on-one communication and consultation with all your clients or customers is impossible and unachievable. However, podcasts allow you to reach out to an infinite number of listeners and expand your consumer audience.
You can engage in in-depth conversations and offer detailed advice coupled with experiential accounts that highlight your experience and expertise. You can walk your listeners through the processes of wealth generation, forex trading, legal pursuits, real estate dynamics and much more.
Establish yourself as an Expert
Dispersing information and advice through podcasts is an excellent way of establishing yourself as a seasoned industry expert. They allow you to share your experience and your credit, and demonstrate your credibility and trustworthiness by empowering your listeners with useful information.
This allows your podcasts to become a valuable and beneficial hobby for your audience and cements you as a reliable authority within your relevant market. Naturally, this will increase the chances of potential clients calling you to book consultation sessions and obtain your services. You can build long-term business relations with potential customers and business associates by dispensing credible advice and insight.
People enjoy listening to podcasts as they allow multitasking and can be easily incorporated into one’s busy routine. Even when there is a great deal of work to do, one can squeeze in a podcast while commuting to work or while eating lunch. A podcast is a convenient and highly engaging marketing tool, not just for your audience, but also for you as a content creator.
It doesn’t require much planning and unlike traditional marketing campaigns, you can execute it all by yourself. Just prepare some rough notes on what you want to say, and focus on being your most candid and authentic self. All you have to do, really, is speak your heart out and focus on making an impact.
Least Expensive Marketing Tool
The greatest advantage of a podcast is the fact that it does not have any budget demands or constraints. All you really need is a mic and confidence. The cost of hosting a podcast would hardly exceed $20 if you take up the responsibility of production and editing yourself. Even if you choose to hire a professional for the production and editing, it will not require a budget that exceeds $500.
An Additional Stream of Revenues
Many podcasts end up being immensely popular and as they continue to carve out a unique audience of their own, they become an additional income stream for the business. A large majority of industry experts, authors, lifestyle coaches, academic experts and fitness gurus have started their podcasts and amassed a formidable audience of high-quality listeners.
Many hosts and influencers have begun podcast shows where they invite industry leaders and celebrities to conduct interviews and hold interesting discussions. Podcasts are a lucrative medium for marketing and content creation. It all lies in the creative approach and strategy that you choose to emulate.
Hosting a podcast is a fun and relaxing way, and as you continue to expand your audience of avid listeners, you will actually find yourself looking forward to hosting your own podcasts. You can call interesting and popular guests and offer your listeners something new and exciting with each episode.