Facebook is a dynamic source of social media traffic and it plays a dominant role in online marketing and generating leads for a website. It allows brands to cement their brand identity and presence in the digital landscape. However, gaining an organic following on Facebook can be challenging, particularly because of the heavy traffic and competitive environment.
Facebook is brimming with content and digital marketers, and if you want to carve out your own space and exclusivity, you need a powerful marketing mix. Creative content and engaging conversation alone would not be enough, you need to create a batter with several powerful ingredients.
Instead of automating everything and boring your audience with promoted posts and product offerings, infuse your campaigns with content that is engaging and inspiring.
Let’s take a look at some tips that can help you boost the organic reach of your content on Facebook:
Content is King
Many modern-day brands and marketers rely on the power of Facebook ads and promoted posts to market their strategies and reach out to their audience. However, it is important to understand that the algorithms of Facebook are wired in a way that allows engaging and immersive content to go viral. For instance, if a video or post wins over a sizeable audience and is shared by multiple users, it is likely to go viral and attract a much larger audience.
Therefore, brands cannot ignore the importance of creativity and originality when generating content. Be it written content, blog posts, images or videos. Brands need to be focused on incorporating creativity and charm within their marketing initiatives. Make no mistake, content is always king when it comes to engaging an audience and making an impact.
Brands are advised to present their audience with inspiring blog posts and impactful videos that compel their audience to associate with the brand. Masterful content that is curated with creativity allows brands to establish a dynamic brand identity.
Humanize your Brand
Facebook is a remarkable platform to engage your audience by showing a human side of your organization. This strategy may not directly market your products or services, but rather, it will help you establish long-lasting relations and leave an impact on your audience. You can show them videos and images of behind-the-scenes, introduce the everyday banter and routine of your team, or take them deeper into the processes that define your products and services.
Podcasts, Facebook Live sessions and video marketing are all immersive mediums of humanizing your brands and offering more to your audience. It will allow them to understand the values and forces that drive and define your brand. Offer them inspiration by depicting your corporate story and sharing your milestones. Take them behind the scenes into how your marketing campaigns are generated and how you are planning to advertise new collections. Excite and inspire them by establishing a human connection.
Promote Less Talk More
If your brand’s entire content and marketing strategy revolves around marketing products and services on Facebook, it is natural for you to be excessively reliant on Facebook ads and promoted posts. This is because users are not interested in Facebook pages and groups that constantly send out promotional updates and notifications.
Users seek content and they are very selective in allocating their time and energy to the content and videos they seek on Facebook. If you overwhelm them with countless notifications of product or service advertisements, they will not think twice before hitting the unlike button and bidding au revoir to your page.
It is important to create a balance between your promotional content and creative posts. Engage your audience by starting a conversation, giving them food for thought and inspiring them with stories that you come across. Incorporate uniqueness, drama, humor and mystery into your campaigns and keep your audience hooked without having to rely on paid posts.
A Humorous Touch
Humor always wins over an audience and makes them eager to establish relations with a brand. If you incorporate humor into your daily Facebook posts and content strategies, you can win over your customers and even sneak in promotions and advertisements without being overly annoying.
It’s all about creativity. You can amuse your audience with jokes, political satire, critiques and much more. The art is all about finding humor in everyday, mundane situations and current affairs, and incorporating them into your branding strategy.
Building a Community
Brands that are driven to use the digital landscape to build a community and become a daily fixture in the lives of their consumers do not actively promote their products and services. In fact, they use more subtle and veiled strategies to keep their product offerings or services in the forefront. They engage their audience by infusing their content with value and conversational marketing.
Their marketing initiatives are more focused on the consumers and personalized to meet their preferences. You can build a community by empowering and inspiring your audience with information, insight and stories that have cemented relations between you and your consumers over the years.
Something like if you need help with what we are talking about – give us a call now on 020 3695 9315…