Effective retail marketing determines a business’s ability to sell its products to its existing customers and acquire new customers. In this day and age of Digital Darwinism, it is crucial to align your retail marketing with digital tools and platforms to reach out to a large audience with minimum spending.
Digital marketing for retailers focuses on the following crucial elements:
Regardless of whether you run an e-commerce website or a brick-and-mortar retail store, digital marketing is a crucial endeavor to power your marketing success with superior success and higher ROIs. In this article, Tenfold Growth will drive you through the most effective digital marketing strategies to power your retail business and position it for growth and profitability.
Here, take a look:
Social Media Marketing
Modern-day consumers do not trust brands without a thriving online presence. They actively seek out brands on social media to verify their existence, go through customer reviews and learn more about their products. Running a Facebook, Instagram and Twitter account is no longer a luxury, it is in fact an absolute necessity.
However, to enjoy success on these platforms, you need to carve out a wide-ranging retail marketing strategy. It is highly advisable to ensure an engaging user experience by offering customer service and buying tools on social media. Cultivating an omnichannel strategy will help you connect all your social media platforms, and boost lead generation and conversions.
Customers want highly personalized and seamless experiences. Facebook, Instagram and YouTube are excellent platforms to boost campaign exposure, highlight your product offerings and offer coupon codes and special offers to boost consumer loyalty.
Facebook ads are a dynamic initiative to drive revenues and profitability, which is why they deserve their own subheading. It is crucial to channel the powerful ability of Facebook ads to boost lead generation and conversion, and drive retail sales.
This requires you to put together an immersive content campaign, consisting of high-resolution and glossy images, interactive posts and engaging videos. Then, carve out a budget to power your campaign and run a series of ads for a period of at least two weeks. When marketing engagement campaigns on Facebook, it is crucial to create a sense of urgency to give the impression that your customers have a limited time to enjoy the discounts and special offers to capture their attention.
At Tenfold Growth we advise our clients to use Facebook ads to drive traffic to your brick-and-mortar store. You can target your ads based on the location of your target audience, encouraging them to scoop up store-only discounts and special offers.
Google’s shopping campaigns take center-stage when it comes to designing an effective retail marketing strategy. It is crucial to carve out a sizable investment to boost your organic ranking and driving SEO campaigns to make your website appear on the first page of Google’s search results.
Google Shopping campaigns can help you gain exposure for your products and seasonal collections. They are the very first campaigns that your potential customers will view, and they are much more effective than Google ads. Google Shopping allows numerous features, such as star ratings, product imagery, shipping information, prices and more.
It is ideal to combine Google Shopping campaign with your overall Google marketing campaign rather than using it as a standalone tool. Setting up Google Shopping from your e-commerce website while running PPC Google ads will help you create multiple avenues for potential customers to identify your products and land on your website.
Personalized Email Marketing
Email marketing is a highly lucrative endeavor that allows retailers to cement brand loyalty and connect with their audience on a far deeper, and personal level. It is crucial to dispatch emails that are customer-centric and offer value. Personalized subject lines boost open and click-through rates as they encourage customers to stay tuned to your emails.
At Tenfold Growth, we firmly believe that marketing must be approached with the agenda of offering value to your customers. Customers receive countless marketing emails, which land in the promotion section of their inbox and often get deleted without a second glace at the subject. Naturally, you want to avoid this negligence and encourage your audience to open your emails with great enthusiasm.
You can only achieve this by offering special offers, discounts and coupon codes, or apprising them of new products, seasonal collections and other valuable information.
Modern-day customers associate greater trust with influencers as opposed to the advertising and promotions designed by brands. Influencers command huge followings on social media and their audience relies on them for product reviews and recommendations. As a retail brand, offline or online, you have much to gain by tapping into the audience of a popular social media influencer.
Influencer marketing is a remarkable strategy to curate relatable, specific and personal content aimed at establishing brand integrity and loyalty. It is crucial to identify the right influencer to help your brand acquire new customers and build trust.
Instagram is the hub of influencers, and you can use this platform to narrow down your search and find influencers who are a natural fit for your brand image. You can run various campaigns focused on expanding exposure, such as live sessions, discount codes, videos, images and much more.
Retailers gravitate towards influencer marketing because all the heavy lifting of curating content and designing campaigns falls on the influencer.
Retail is a rapidly evolving and transforming arena, and in order to ensure profitability, it is crucial to adopt marketing strategies and platforms that your audience prefer the most. If your brick-and-mortar store is not powered with a digital marketing strategy, don’t be surprised at your rapidly reducing revenues and lack of new customers.
Digital marketing offers various mediums for retailers to focus their efforts on the four vital elements of product, place, price and promotion, and undertake strategies to cement their brand identity and cultivate lasting customer relationships.
At Tenfold Growth Ltd – Digital Marketing Agency from London, we aid retailers in delivering marketing strategies that appeal to their target audiences. Modern-day customers desire highly personalized campaigns that offer them value and prioritize their preferences. Be sure to visualize the needs and preferences of your target audience before undertaking any given strategy.
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