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Geofencing Marketing Services

Get Your Hands on The Secret Marketing Weapon

Geofencing is a powerful tool that all modern large-scale and small businesses are using to expand their consumer audience and target their customers using time-specific and attractive notifications. For instance, a restaurant-based application can send location-based push notifications to users as soon as they enter the area and attract them with offers of discounts or special lunch menus. Any and every kind of business can use Geofencing to attract clients and customers with a wide range of messages that will inform them of services, products and events.

Another great advantage of using Geofencing to target your customers is the fact that the Geofence does not always have to be formed near your location. You can use this innovative technology to attract customers in a wide multitude of strategies. For instance, if there is a concert in a location that is near to your restaurant, you can always send location-based push notifications to attract the attendees with discounts and special offers on your menu so they can head over for a bite when the event comes to an end.

This is the high-performance stealthy strategy that will allow you to innovate your marketing and intended to produce abnormal results when it comes to achieving a very high percentage of ROI for the businesses utilizing this little known technique and used by big companies to gain undisputed control over the potential market.

Geofencing, which can be imagined as a virtual fence, when used through a mobile application, will allow you track the locations of all the app users within this fence, informing of their arrival and departure. But how will such information possibly benefit you or your business? Let us explain.

Basically, this virtual fence has a wide range of far-reaching advantages, and the most significant of them all is the advantage of location-based marketing and the ability to attract users with push notifications. So, how does Geofencing work? A Geofence is created using GPS technology, which allows you to extract sensitive information, such as the exact location based on the movements of the user. Now, since fence is covering a particular distance and diameter, which can be set as per your needs and requirements, it can allow you to choose your audience from a block away from your store or outlet or even the entire city.

Geofencing is a powerful tool that all modern large-scale and small businesses are using to expand their consumer audience and target their customers using time-specific and attractive notifications. For instance, a restaurant-based application can send location-based push notifications to users as soon as they enter the area and attract them with offers of discounts or special lunch menus. Any and every kind of business can use Geofencing to attract clients and customers with a wide range of messages that will inform them of services, products and events.

Another great advantage of using Geofencing to target your customers is the fact that the Geofence does not always have to be formed near your location. You can use this innovative technology to attract customers in a wide multitude of strategies. For instance, if there is a concert in a location that is near to your restaurant, you can always send location-based push notifications to attract the attendees with discounts and special offers on your menu so they can head over for a bite when the event comes to an end.

Now that we have established what a Geofence is and how it works, shall we take a detailed look at the advantages of Geofencing strategies and how they aid business in location-based marketing? As we seek to reduce your marketing costs and make our marketing efforts more and more targeted to reap maximum revenues, Geofencing presents itself as a powerful technological tool to drive customers to invest in your product or service.

However, beware that sending irrelevant and annoying push notifications that offer little value can actually prompt users to inactivate the feature through settings in the app. In order to make sure your Geofencing strategies offer value to the customers, it is important to keep your notifications contextual and attractive to ensure that users want to maintain contact with you.

The benefits of Geofencing are abundant, and it truly depends on how effectively you manage to carve out a strategy that truly works for your business. A customer stepping on the same street as your clothing store can be dispatched a push notification of an incredible sale and discount offers. This will naturally prompt the individual to at least check out your store if not buy a product, and eventually, it will also prompt them to remain in touch and keep obtaining notifications about your offers in the future. Basically, the goal behind the Geofencing technology is to benefit both, businesses and consumers, and if you map out your marketing strategies with contextual research and attractive, value-added offers, you can easily attract new customers and encourage existing customers to remain in touch with your brand.

Even more incredible is the fact that Geofencing allows business to obtain data and statistics that informs them of the buying potential, financial capabilities, buying habits, motivations and other crucial information that helps businesses understand the decision-making process and motivators of their customers. It provides both large and small businesses with a highly competitive advantage, and reduces their expenditures of conducting research. Within seconds, you can obtain large chunks of customer data, extracted over a period of time, which allows you to examine these statistics for business analytics and generating a powerful marketing strategy.

Firms also use Geofencing to monitor the management processes and workforce productivity, along with the activities taking place in their surroundings. Many firms use this technology to monitor employee movements and breaks taken during the work day, along providing enhanced control over security measures during challenging times and events.

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